Your address will show here +12 34 56 78
Digital

Pacific Service Credit Union

Pacific Service Credit Union and Digital First Media’s AdTaxi asked Atomic Productions to create a series of videos for PSCU’s new YouTube channel. 

 

To their credit, PSCU wanted to try something a little different. Some of our past clients who wanted to make “viral” videos don’t stray too far outside of the box. In fact, most end up in the center of the box. 

 

We pitched PSCU a handful of concepts, including the ultimate winner: a wacky 70’s game show host who popped up in awkward situations to illustrate how the credit union was different from the competition.

 

Atomic and PSCU’s marketing department teamed to develop five scripts covering the “Us vs. Them” concept. Then we got to shooting, approaching each video as a live production using a multi-camera setup. We ran through the entire sequence in real time, giving the actors room to improvise and helping us maximize efficiency.

 


CLIENT:

Pacific Service Credit Union

VIDEOS:

Game Show Series

DATE:

2017

NOTES:

Atomic shot on location using a multi-camera DSLR package and edited on Adobe Premiere, including titles and logo animations in Adobe After Effects.

TAG:

Digital