We understand

Marketing for Manufacturers.

The United States manufacturing industry is in the midst of a generational boom.

Companies looking to capitalize on this opportunity need to find new customers by introducing themselves and convincing them that they have the experience and expertise to get the job done.

Opening those doors through proven marketing and communication is what we do. If you’re ready to start, then let’s go!

Competition is Fierce

We help you break through

Companies are seeking U.S.-based manufacturing partners at levels not seen in decades. That increased opportunity equals tighter competition across the sector. If companies don’t stand out and reach out, they’ll be left behind.

Every company we talk to asks about

Generating leads

The first thing to do

Where to spend money on marketing

How to stand out from the crowd

The best way to get in front of new customers

How to track success

How to stay top of mind during long sales cycles

That’s why we created “The Manufacturer’s Marketing Playbook.”

Get Your Copy Now

Here’s what our manufacturing clients say about working with us

Precision manufacturers

Contract manufacturers

Industrial manufacturers

Photochemical etching centers

Sheet metal fabrication companies

Plating companies

Electro-mechanical assemblers

How do you get my manufacturing company the attention it needs to grow?

We start with a strategic deep dive into your company’s strengths, past marketing efforts, brand awareness, and positioning. We also help define your company’s ideal customer profile to ensure every piece of marketing and communications will hit the mark. From there, we develop actionable plans designed to meet your short and long-term goals.

Often, that means:

clarifying or creating a new brand for your company
developing new positioning statements and messaging platforms
building ideal customer profiles to understand your target audience
creating digital and traditional marketing campaigns
content and social media calendars to keep you top of mind

The secret sauce to capturing and maintaining attention is clarity and consistency. Every action — from a website to advertising campaigns to B2B social media — clearly answers the pain points of your ICP.

We maintain progress by monitoring what’s working and what needs improvement. We do this with a combination of digital analytics tools and a custom-built dashboard that lets you see what’s being done and what’s working.

Additionally, we utilize HubSpot’s CRM tool to track leads and opportunities for your sales teams.

Let’s talk about your challenges and how we can help get you the leads you need to grow your business.

Who benefits from our approach

We’ve helped manufacturing companies across the United States (many with facilities in Mexico, Europe, and Asia).

"Farinella LLC’s team members are professionals and very easy to work with. They make marketing seamless and easy. Their work has generated leads and increased our sales. Farinella consistently delivers all tasks on time and within scope, demonstrates professionalism, and makes their work seamless."

— Robert Ashman

Strategic Sales Manager, Photofabrication Engineering, Inc.

“We felt the whole time that they were invested in the successful outcome of this project and treated us as if we were their most important client. They kept the project moving forward at all times, and all deliverables were completed on or before schedule. This effort has resulted in a definable increase in web traffic, conversions, and overall front-end success.”

— Rocky Gernhardt

Sales Manager, E-Fab

“Farinella renamed and rebranded our company, helping us strategically increase market penetration. Their team was organized and driven throughout the process, maintaining progress at all times.”

— Joe Ayala

SVP of Sales & Marketing, Compass Made

We drive BIG results

Since we started working with this Silicon Valley-based precision manufacturing company, they’ve seen:

Increase in RFQ Form Fills

386 %

ROI

0 x

Increase in Website Traffic

265 %

Read the Case Study

How we helped E-Fab

Book a Meeting

What type of marketing works for manufacturing companies?

Account-Based Marketing

Content Marketing

Advertising

Search Everywhere Optimization

Pay-Per-Click

LinkedIn Advertising & Lead Gen Campaigns

What is account-based marketing?

Account-Based Marketing (ABM) is a strategic approach to B2B marketing that focuses on identifying and targeting high-value accounts rather than casting a wide net to attract a broad target audience. It involves creating personalized marketing campaigns that cater to the specific needs, pain points, and goals of an individual target account or group of accounts. This targeted approach is particularly effective in industries with long sales cycles, high-value transactions, and complex decision-making processes.

a gift from farinlla

The questions manufacturing companies need to answer before marketing

Why are we marketing?

Increase customers, introduce new products, raise awareness of our company, or become industry leaders.

How will we know it’s a success?

More RFQs, increased website traffic, greater attention at trade shows, additional social media followers, or a higher level of awareness in the industry.

What is our marketing budget?

Manufacturing companies looking to grow should allocate between 5% and 10% of their annual revenue for marketing activities. When needing to meet aggressive goals, that number rises to 13%.