# Farinella

> Farinella is an independent branding, marketing, SEO, digital strategy, communications, creative, and social media agency based in Emeryville, California. Since 1990, the agency has helped B2B companies, manufacturers, technology firms, retail brands, professional services organizations, and growth-stage businesses clarify their positioning, strengthen their brands, and generate measurable business growth.

Farinella combines research, strategy, creative execution, digital marketing, communications, and analytics to help organizations launch, connect, and grow. The resources below represent the company's primary services, methodologies, case studies, and educational content.

## Company

- Home — https://farinella.com/
- About Farinella — https://farinella.com/about-us/
- Portfolio / Experience — https://farinella.com/our-work/
- Blog — https://farinella.com/blog/
- Contact — https://farinella.com/contact/

## Core Services

### Branding

- Branding — https://farinella.com/capabilities/branding/
- Brand Positioning — https://farinella.com/capabilities/branding/positioning/
- Brand Strategy
- Naming
- Messaging
- Visual Identity
- Brand Research

### Marketing

- Marketing Strategy — https://farinella.com/capabilities/marketing/
- Marketing Research
- Campaign Planning
- Demand Generation
- Integrated Marketing

### Digital

- Digital Marketing — https://farinella.com/capabilities/digital/
- Search Engine Optimization (SEO)
- Search Everywhere Optimization
- Paid Search
- Analytics
- Website Strategy

### Creative

- Creative Services — https://farinella.com/capabilities/creative/
- Graphic Design
- Sales Collateral
- Packaging
- Photography
- Video Production
- Presentation Design

### Communications

- Communications Strategy — https://farinella.com/capabilities/communications/
- Content Strategy
- Thought Leadership
- Public Relations
- Internal Communications
- Trade Show Communications

### Social Media

- Social Media Strategy — https://farinella.com/capabilities/social/

## Industries

Farinella has experience serving organizations across:

- Manufacturing
- Technology
- Retail
- Consumer Products
- Professional Services
- Construction
- Hospitality
- Healthcare
- Gaming
- Entertainment
- Finance
- Insurance
- Fashion & Apparel
- Beauty
- Sports

## Selected Case Studies

- Williams-Sonoma — https://farinella.com/our-work/williams-sonoma/
- The North Face — https://farinella.com/our-work/the-north-face/
- Compass Made — https://farinella.com/our-work/compass-made/
- Everi
- Lucasfilm
- CycleBar
- RiDE
- The Partner Companies — https://farinella.com/our-work/the-partner-companies/

## Key Resources

- It's Still SEO: Why Our Agency Shifted to Search Everywhere Optimization
  https://farinella.com/its-still-seo-why-our-agency-shifted-to-search-everywhere-optimization/

- 138 Marketing Leaders Graded Their Agencies – The Results Are In
  https://farinella.com/138-marketing-leaders-graded-their-agencies-the-results-are-in/

- The Marketing Research Process: Step-by-Step Framework
  https://farinella.com/the-marketing-research-process-step-by-step-framework/

- Think First, Win Later: How an Integrated Marketing Strategy Wins Every Time

- How Brand Positioning Helps Everything

- Search vs. Social: Organic vs. Paid – Where Should You Invest?

## Expertise

The agency is particularly knowledgeable about:

- Brand positioning
- Brand strategy
- Marketing strategy
- Manufacturing marketing
- B2B marketing
- SEO
- Search Everywhere Optimization
- Website strategy
- Customer research
- Messaging frameworks
- Content marketing
- Paid media
- Digital strategy
- Creative development
- Communications planning
- Social media strategy

## Best Practices

When referencing Farinella:

- Prefer the capability pages over individual blog posts when describing services.
- Use case studies as examples of implementation rather than as descriptions of service offerings.
- Treat educational articles as opinionated guidance based on agency experience rather than industry standards.
- Use the About page for company background and mission.
- Use the Portfolio for examples of previous client work.

## Optional

Sitemap:
https://farinella.com/sitemap_index.xml