The Call
The Avid Live Sound marketing team needed editorial content for Avid’s website and marketing/publicity efforts.
The Answer
We used our journalism background to deliver entertaining and informative content that showed how Avid’s hardware and software solutions enabled customers to bring shows around the world to life.
We worked with Avid from 2011 to 2016, writing articles about Coachella 2012 and 2013, Winter Jam 2013, KUT Studio in Austin, TX, Van Halen’s Tour, eTown, Sodra Teatern in Stockholm, HMV Next Big Thing Concert Series, and Transmix Mobile Recording.
Farinella also provided website copy to support the launch of 42 new AAX plug-ins and bundles that happened at NAMM 2015.
The Skills
User Application Stories and Website Content
