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  • About
  • Capabilities
  • Portfolio
  • News & Views
  • Contact Us

Avid

The Call

The Avid Live Sound marketing team needed editorial content for Avid’s website and marketing/publicity efforts.

The Answer

We used our journalism background to deliver entertaining and informative content that showed how Avid’s hardware and software solutions enabled customers to bring shows around the world to life.

We worked with Avid from 2011 to 2016, writing articles about Coachella 2012 and 2013, Winter Jam 2013, KUT Studio in Austin, TX, Van Halen’s Tour, eTown, Sodra Teatern in Stockholm, HMV Next Big Thing Concert Series, and Transmix Mobile Recording.

Farinella also provided website copy to support the launch of 42 new AAX plug-ins and bundles that happened at NAMM 2015.

The Skills

User Application Stories and Website Content

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About us

Farinella LLC is a creative communications agency based in the San Francisco Bay Area. We launch brands. We clarify messaging. We build relationships. We work with companies of all sizes in a wide variety of industries. We have expertise in branding, advertising, communications, websites, and social media.

We love this job and have a passion for delivering work that is creative as well as strategic.

Our Latest News
  • Fly Your Brand Flag
  • A Brand is More Than a Logo
  • BAM! You ready for 2021?
  • Farinella Named 2020 B2B Leader by Clutch
  • Four Ways to Make Your Social Media Strategy Adaptable
Find Us
1195 Park Avenue
Suite 202
Emeryville, CA 94608

Phone: [510] 339 • 9922
Email: [email protected]

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