Farinella company LogoFarinella company Logo
  • About
  • Capabilities
    • Branding
    • Social Media
  • Portfolio
  • News & Views
  • Contact Us
FarinellaFarinella
  • About
  • Capabilities
    • Branding
    • Social Media
  • Portfolio
  • News & Views
  • Contact Us

Avid

The Call

The Avid Live Sound marketing team needed editorial content for Avid’s website and marketing/publicity efforts.

The Answer

We used our journalism background to deliver entertaining and informative content that showed how Avid’s hardware and software solutions enabled customers to bring shows around the world to life.

We worked with Avid from 2011 to 2016, writing articles about Coachella 2012 and 2013, Winter Jam 2013, KUT Studio in Austin, TX, Van Halen’s Tour, eTown, Sodra Teatern in Stockholm, HMV Next Big Thing Concert Series, and Transmix Mobile Recording.

Farinella also provided website copy to support the launch of 42 new AAX plug-ins and bundles that happened at NAMM 2015.

The Skills

User Application Stories and Website Content

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About Us

Farinella LLC is a creative communications agency based in the San Francisco Bay Area. We launch brands. We clarify messaging. We build relationships. We work with companies of all sizes in a wide variety of industries. We have expertise in branding, advertising, communications, websites, and social media.

We love this job and have a passion for delivering work that is creative as well as strategic.

Our Latest News
  • 8 Reasons to Invest in Social Media
  • Rebrand ROI: how rebranding can boost your bottom line
  • How to Know if Your Social is Working
  • It’s Time for Newsletters
  • The Art Of Communication In A Social Media-Dominated World
Find Us
1195 Park Avenue
Suite 202
Emeryville, CA 94608

Phone: [510] 339 • 9922
Email: info@farinella.com

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