Our business has changed, and our marketing hasn’t — we need to update everything and attract new customers.
We created a new name, brand, identity, and voice to upscale the company’s external marketing. We built a new website. We are delivering an integrated marketing communications campaign that includes content marketing, advertising, social media, PR, and counsel.
“Working with the Farinella team has been an outstanding experience. We were pleased with the process of determining a new name, branding attributes, an improved logo, and a website. All launched in a coordinated manner, including customer, vendor, and industry notifications. The Farinella team has enhanced our marketing presentation to the customer, improved our sales literature in layout and content, and now is starting to enhance our online and social media profile for the targeted results desired. Our new name took into consideration our founder’s commitment to quality and employees and has become a statement of our workmanship and pride in serving our customers. This has been a job well done.”
— Joe Ayala, Senior Vice President of Sales
360-Degree Engagement — Branding, Advertising, Digital, Strategy, and Social Media