Libratone

The Call

We don’t understand Facebook advertising, and we need help. Don’t come in here as a creative agency looking to pump out ads, be a smart agency with a plan, and partner with us.

The Answer

We built a strategy that combined information gleaned from the company’s past brand work, an updated brand definition, and a deep dive into the wireless speaker industry. Along with that information and a clearly defined set of personas and audiences enabled us to deliver creative work that connected.

As with any digital marketing project, all of our strategy and creative assumptions were challenged early on. To ensure we were reaching the right audience with the right message at the right CPA, we continually refined and reworked our offerings.

The Client Says

“Before we brought on Farinella LLC, we never turned a profit in Facebook advertising. A few months after they took over, we saw a positive ROI for the first time. Farinella LLC was also instrumental in launching our advertising campaigns, announcing our new headphone line. Thanks in part to their creative testing and spend optimization, we found that it had a better ROI than our speakers. We couldn’t have found that out without Farinella LLC.”

– Mike Culver, President

The Skills

Facebook Advertising Creative & Management