The Call
How do we inspire developers, IT pros, data pros, and students to become Microsoft Certified Professionals by taking certification exams?
The Answer
Develop an integrated campaign that included a microsite, banner ads, social media posts, and blogs along with Microsoft’s Born to Learn marketing team.
The “Make Your Future” campaign, designed with our friends at Circa, engaged the audience cohesively and entertainingly while spelling out the benefits of becoming Microsoft Certified. The campaign was launched on Microsoft’s Born to Learn website and across the department’s social media channels.
The Answer
Integrated Campaign — creative direction and copy across websites, social media posts, and blogs
