The Call
We would like an entertaining way to inform and engage our retail associates.
The Answer
We worked with Williams-Sonoma’s Store Operations team for 13 years, producing a print newsletter that covered the brand’s products, personnel, history, and corporate initiatives. Our relationship started with naming the newsletter — for the first ten years, we used the name Connoisseur and then pivoted to Pantry — continued with editorial and design production.
In addition to the associate publication, we developed another newsletter to drive interest and excitement in the company’s ongoing relationship with St. Jude Children’s Research Hospital.
The Skills
Communications
