• About
  • Capabilities
    • Branding
    • Social Media
  • Portfolio
  • News & Views
  • Contact Us
  • About
  • Capabilities
    • Branding
    • Social Media
  • Portfolio
  • News & Views
  • Contact Us

Williams-Sonoma

The Call

We would like an entertaining way to inform and engage our retail associates.

The Answer

We worked with Williams-Sonoma’s Store Operations team for 13 years, producing a print newsletter that covered the brand’s products, personnel, history, and corporate initiatives. Our relationship started with naming the newsletter — for the first ten years, we used the name Connoisseur and then pivoted to Pantry — continued with editorial and design production.

In addition to the associate publication, we developed another newsletter to drive interest and excitement in the company’s ongoing relationship with St. Jude Children’s Research Hospital.

The Skills

Communications

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About Us

Farinella LLC is a creative communications agency based in the San Francisco Bay Area. We launch brands. We clarify messaging. We build relationships. We work with companies of all sizes in a wide variety of industries. We have expertise in branding, advertising, communications, websites, and social media.

We love this job and have a passion for delivering work that is creative as well as strategic.

Our Latest News
  • It’s Time for Newsletters
  • The Art & Importance of Communication
  • It’s Been a Wild Ride
  • How to Know if Your Social is Working
  • Where to Focus Your Big Social Energy
Find Us
1195 Park Avenue
Suite 202
Emeryville, CA 94608

Phone: [510] 339 • 9922
Email: info@farinella.com

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