The Call It’s time to update the logo that we’ve been using since 1977. While we’re at it, let’s redo our website and all of our marketing materials. The Answer Long conversations with the company’s founders, a study of the industry, and a competitive analysis led us to a modern look that paid homage to
The Call We’re launching a Kickstarter campaign and all of our creative needs polishing. The Answer We provided creative direction and content for a Kickstarter page, a launch publicity campaign, and ongoing creative for Facebook ads. We started by taking a deep dive into the XROUND technology and promise of XPUMP, then researched the company’s
The Call How do we inspire developers, IT pros, data pros, and students to become Microsoft Certified Professionals by taking certification exams? The Answer Develop an integrated campaign that included a microsite, banner ads, social media posts, and blogs along with Microsoft’s Born to Learn marketing team. The “Make Your Future” campaign, designed with our