When it comes to whether or not a company should rebrand, the first thing most owners or CEOs will question is the return on investment. The truth is, developing a strong brand can be seen often be seen as an unnecessary expense to business leaders, with their money better spent on marketing initiatives. In isolated
Take that new brand out for a drive. Otherwise, you just invested a lot of time and money on a showpiece. Read on >
It’s good for all of us, it’s good for your company, and it might help you sleep at night. Read on >
We are changing our approach, look, and voice. It’s the culmination of a long process. Read on >
We frequently get asked: why do I need a brand? Here’s why you need a brand in today’s noisy business world and how you begin to build one. Read on >
The grand rebrand of Everi Holdings, Inc. debuted this morning. Read on >