It starts with a conversation.
People come to us when they’re struggling to communicate that one big thing that helps them stand out. It takes a minute to figure out why. Hard questions. Honest answers. We’re in the fight with you. We’ll figure it out.
Then we do some homework. Yeah, homework.
We’ve learned over the years that the most successful engagements start with a holistic look at a company, its competitors, and the industry. That process gives us understanding and a roadmap.
That brings us to thinking, designing, writing.
We don’t operate with a “one-size fits all” philosophy, and we don’t offer solutions that won’t move the needle on your business. We are a team of senior-level pros who understand the most efficient way to deliver creative solutions for your most pressing marketing problems.
WHAT MAKES US DIFFERENT
If we believe the “& Farinella” mantra, then we think that our client’s success is the only success. That brings us to the Democracy of Good Ideas concept, something we learned from legendary creative director Tracy Wong. At its essence, this notion states that we work towards the singular goal of building our clients’ businesses, so we have no ego on who comes up with the winning idea. Partnership, as a word, is a cliche nowadays. The spirit, though, is what we aim for in every engagement.
Our entire team — no matter if we’re in the strategic, planning, creating, or amplifying piece of the project — think beyond the initial assignment because we’re concerned with developing winning strategies and convincing creative. We’re big believers in integrating our efforts whenever possible, so we play nicely with Experiential, Media, Public Relations, and Investor Relations agencies.
It’s & Farinella for a reason.
WE HAVE A PARTICULAR EXPERTISE IN ...
BRANDING
We are on a quest to uncover the “truthiness” of a company that helps it stand out, connect, and inspire trust.
ADVERTISING
Getting loud isn’t the answer. Balancing clarity, creativity, and strategy is the key. We build social, print, outdoor, and radio campaigns to draw good attention.
COMMUNICATIONS
Our agency’s DNA is in delivering content that captures a reader’s attention long enough to give them actionable information. Newsletters (email of print), production notes, press kits, and more are right in our wheelhouse.
WEBSITES
The first thing that potential clients do nowadays is look your company up on the interwebs. We make sure you look good, read smart, and can be found with clean design, carefully written content, and clean code.
SOCIAL MEDIA
Authentic, informative, and engaging content and design is step one. Connecting and conversing is step two. We love bringing people to the party and then making them feel at home.
DIGITAL
Boost your prescence on the Internet with the right organic SEO activities performed on a consistent basis, SEM and PPC campaigns, and digital advertising.
CONTENT & BLOGS
Controlling the message is a marketer’s dream and it’s easier now than ever with paid media opportunities and onsite blogging. Ensure your message is clear, informative, and convincing with writing that is engaging.
MARKETING COLLATERAL
As good as your sales team is, nothing beats a solid portfolio of information that extends a company’s singular promise and offerings. Print, digital, video, social are all ways to maintain a connection with a potential client.
VIDEO
The most persuasive medium in marketing right now and it doesn’t take a ginormous Hollywood crew to make it happen.