let's talk digital
limitless possibilities & a global audience
Once upon a time, there was no such thing as the Internet. Crazy, you say, but it’s true.
And, it’s not hyperbole to say that the world of marketing, advertising, and communications changed more when the Internet clicked to life than when the first television flickered on in the 1920s.
So, sure, spend your millions of millions of dollars on a Super Bowl ad. We bet we could save you 99% of that spend and make you more money with a solid digital strategy and execution than that 30 seconds of ego massaging.
Here’s the thing about the digital world and clients: the audience is larger, the tools are more efficient, and the media spend is better targeted.
Whether it’s building a website that communicates your brand promise, optimizing content for search engines, or using pay-per-click advertising, the possibilities are practically limitless.
Beyond the possibilities, digital is a brilliant complement to traditional outbound marketing because it’s easier to manage, update, and target.
So, the question isn’t whether or not you should incorporate digital into your marketing plan. The question is what digital tactic you should use to boost your bottom line.
the things we do
what is a digital strategy ?
Let’s break this up a bit, shall we?
Website → Look at your audience to uncover the most effective way to communicate your brand promise. Is video the best way to do that? Does your industry drive you towards something flashy? Do that. Do you need a showcase for case studies? Do that. But first, think through it and aim for the most straightforward way to get the job done.
Digital advertising → What is THE thing your ideal customer needs to see and read to make them push the buy button? Find that and aim towards that. You’ll want to look at opportunities because in the digital world there are tons from advertising on social media to PPC to display.
Tech stack → Yes, there’s a strategy to pick what tech stack your company should use because there is a load of questions to answer before investing. What are you trying to accomplish? What’s the level of technical expertise on your team? Most importantly, do you have buy-in across your organization?
Content → When delivered across digital platforms, content is one of the most flexible tactics available to companies. At the same time, it’s vital to think through the stories you’re telling and where you’re telling them. Is the audience there? Are we answering their questions? Will your audience watch a video, listen to a podcast, or read an eBook?
There are many questions, information to uncover, and plans to implement. Find a partner with well-rounded expertise to help.
we should talk goals
We can’t understate this – goals are the MOST IMPORTANT THING to figure out before launching any digital campaign. Are you looking for traffic? Are you looking to optimize the conversion rate? Are you looking for sales? There are a slew of questions to answer, but it’s not impossible with an experienced partner to light the path.
what does it take to launch a successful website?
What’s the first thing you do when hearing about a company? Yep, you look them up online to learn more. If you’re that company people are talking about, then your odds of making a connection or driving a sale improve when you have a compelling, informative, and attractive website.
Start by understanding why you’re launching a website and defining your ideal customer. That’s the foundation of determining a successful user interface and smooth user experience. Strong design and compelling content connect customers to companies.
Developing lean and secure code is the final and perhaps most crucial deliverable because every website needs to be mobile optimized and protected against malcontents.
Troubleshooting and launching are the final pieces. It’s imperative to have a partner who can guide you through the entire process. Sure, there are oodles of services out there that promise a DIY build-a-website solution. For many, that’s a risk they don’t want to take. We agree.
#teamsport
To have successful launches and programs, conversations about goals, KPIs, design, content, and ongoing management must be had and agreed upon. Agencies are here to offer guidance and expertise. Clients need to be clear about their needs and report what’s happening in their business. Open communication equals success. Let’s go!
do i need to invest in SEO and PPC?
Consider this: there are roughly 8.5 billion Google searches a day (says Google). A recent industry report states that the average user clicks on a Google result within nine (9!) seconds of getting their results.
Life is a gamble, right? Getting your website found on search engines doesn’t have to be. What tips the scales in your favor is search engine optimization and pay-per-click tactics
Let’s talk a bit more about our digital marketing perspective and experience. Read more about our SEO approach → and how we manage PPC →
a word about the tech stack
Yikes, have you ever searched for a CRM? How about an analytics tool? Then there are the dozens upon dozens of website builders and content management systems.
Every tool has its benefits and could make financial sense for your business. The most important thing, friends, is picking a tool your team will use.
Here are the tools we love and why →
3…2…1…let’s go!
Any digital marketing path demands a strategy for integration, creative, and execution. Internal teams and agencies must unite in terms of goals and KPIs, as well as how a company looks and reads on the Internet. The risk of silos here is real and potentially dangerous to a company’s long-term growth.
The good news is that it is not impossible to bring every effort together and drive real opportunity and bottom-line growth.
Find a trusted partner, communicate with them openly, and get moving. Not to get all philosophical, but nothing happens by sitting still.
let’s talk
Picking an agency to help can be daunting. We’re happy to answer any questions.
honored to have helped
these companies
We’ve created websites, managed SEO & PPC campaigns, and built tech stacks for a variety of leading companies.
see our work
Visit our Portfolio to see our digital success stories.
the thought bucket
let’s go!
How can we help?
