WE HELP

Start-ups, industry titans, entrepreneurs, and local businesses. If you’re struggling to define who you are and how to connect with your customers, we can help.

WE DO

We launch brands. We create communications. We clarify messaging. We connect companies with customers. We drive business. We build trust. We aim for impact and resonance, always focused on our core beliefs that clarity influences more than cleverness and that the message should be louder than the messenger.

HOW WE THINK

It all starts with understanding what will make the phone ring, continues with clarifying your company’s singular message, and launches with marketing that connects and convinces. Of course, we’re ready to adjust on a dime because most of the time business isn’t linear.

WE WORK WITH SOME GREAT COMPANIES

Our experience bounces from industry to industry, because we’re always curious and eager to learn. We approach each opportunity with a dedication to partner with our clients, listening to their needs, and then delivering work that matters.

WHAT WE DO WELL

We don’t believe in the word expertise. To us, “expertise” means there’s only one answer to a problem. We learned all of these capabilities to answer our clients’ needs. Over the years, we’ve worked hard to learn what works (and what doesn’t!).

STRATEGY

Every campaign that moves the needle starts with a road map. We look for ways to uncover differentiation and opportunities to amplify a company’s promise. Our team is well versed in building marketing strategies that combine multiple tactical executions.

BRANDING

We uncover the “truthiness” of a company to help it stand out, connect, and inspire trust. Our efforts go beyond a logo and a bunch of colors splashed around to include a clear and cohesive framework that ensures a company stands out.

ADVERTISING

Getting loud is not the answer to attracting a customer’s attention. Nah, today’s advertising balances smarts, clarity, and creativity to draw the right attention. Our experience ranges from digital advertising to print, social, radio, and outdoor campaigns.

COMMUNICATIONS

Thoughtful and carefully crafted messages help an audience connect with a company while informing authentically. Our agency’s DNA is in creating and delivering print, digital, video, and podcast pieces for internal and external audiences.

DIGITAL

First thing you do when hearing about a new company is hitting the search button to learn all about them. That’s why we pay careful attention to developing online experiences from search to site that helps bring visitors and pique interest.

SOCIAL MEDIA

Here’s the secret: be yourself. If that’s tech nerdy, then rock it. Book smart? Use the big words. We help define the message, hone the audience, and deliver posts across the most important social networking sites to connect and converse.

IT’S YOU & FARINELLA

We are a client-first creative communications agency with a 30-year track record of delivering branding, advertising, communications, digital, and social media work that inspires connection and drives business.