• About
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  • About
  • Capabilities
    • Branding
  • Portfolio
  • News & Views
  • Contact Us

Mechanics Bank

The Call

We need to raise awareness in new and existing markets.

The Answer

We’ve teamed up with our partners at Circa to deliver concept, copy, and direction for several advertising campaigns designed to build the bank’s business and introduce new customers to Mechanics Bank.

First, we offered a new spin on the “I’m a Mechanic” campaign where real business owners explained why this local bank shared their values. This work appeared in print and outdoor.

We’re currently working on a brand awareness campaign to help introduce Mechanics Bank to Rabobank communities, the business it acquired in 2019. This campaign detailed the bank’s history, values, and services and will appear in print and outdoor, across social media, and on local radio.

The Skills

Advertising

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About Us

Farinella LLC is a creative communications agency based in the San Francisco Bay Area. We launch brands. We clarify messaging. We build relationships. We work with companies of all sizes in a wide variety of industries. We have expertise in branding, advertising, communications, websites, and social media.

We love this job and have a passion for delivering work that is creative as well as strategic.

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Find Us
1195 Park Avenue
Suite 202
Emeryville, CA 94608

Phone: [510] 339 • 9922
Email: info@farinella.com

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