We need to raise awareness in new and existing markets.
We’ve teamed up with our partners at Circa to deliver concept, copy, and direction for several advertising campaigns designed to build the bank’s business and introduce new customers to Mechanics Bank.
First, we offered a new spin on the “I’m a Mechanic” campaign where real business owners explained why this local bank shared their values. This work appeared in print and outdoor.
We’re currently working on a brand awareness campaign to help introduce Mechanics Bank to Rabobank communities, the business it acquired in 2019. This campaign detailed the bank’s history, values, and services and will appear in print and outdoor, across social media, and on local radio.