The Call
We need a way to inspire, engage, and inform our retail associates.
The Answer
Leveraging our magazine editor and journalism background, we developed a concept for a print newsletter that was sent to The North Face’s retail stores, outlets, and corporate offices. Working with the company’s Store Operations department, we set an editorial calendar and design template to drive brand enthusiasm. Then we produced all content and design, handing-off a full-color 12-page magazine.
The Skills
Communications
