What’s this about SEO?
You might not realize this, but search engine optimization (SEO) has been around longer than avocado toast. Ha.
While SEO isn’t a delicious hipster dish, it is a tried-and-true method of gaining relevant online traffic by increasing your website’s visibility across search engines and increasing meaningful engagement.
There is art and science behind SEO. It’s more than keyword research and content. SEO is a verb that brings potential customers to your website before your competitors, offering you an opportunity to convince them of your promise first.
What types of SEO services are available?
Questions like this often evoke this non-answer: How long is a piece of string? The straightforward answer is that there are several types of SEO services, but let’s break it down into three quick buckets:
Local SEO — A series of activities that optimizes your online presence to excel in local searches so the spotlight hits your business in your community. Here are a few strategies we implement for our local clients —
- Business Profile Optimization — the major search engines (Google and Bing) include Business Profile sections that offer searchers information about your company, services, and contact information, plus an area for user-generated reviews and photos.
- On-Site Optimization — updating your website’s content, meta tags, and structure to include location-specific keywords and specialized content for the locations you serve.
- NAP Citations — making sure your Name, Address, and Phone Number (NAP) are consistent across all directories and referring websites
- Schema Markup — a detailed description of your website aimed at search engines to increase visibility
National SEO — Amplify your search engine visibility nationwide, making your brand appear in search results from coast to coast. Our strategies elevate positioning you as a national frontrunner in your industry. Here are some of the things we do:
- On-Site Optimization — updating your website’s content, meta tags, and structure to include keywords to attract a national audience and specialized content for the locations you serve.
- Backlinks — work to get reliable sources to link to your website, which improves your domain’s authority.
- Monitor & Adapt — keep an eye on national trends and implement content strategies and keyword optimization to capture that attention.
- Landing Pages — create unique website pages that talk directly to the audience that is searching for your solution
Technical SEO — Fix any issues that prevent search engines from crawling and indexing your website effectively, including site structure, speed, and content. Search engines penalize websites that impact a user’s experience, so here are the things we do to help:
- Optimize Page Load Times — compress images and videos to speed up the load time
- Build Sitemaps — XML sitemaps help search engines crawl and index your site
- Update URLs — add descriptive, keyword-rich URLs for every page
- Inspect & Fix — look for and fix broken links and 404 errors
- Setup Redirects — as a website changes, we make sure there are proper redirects
We dedicate monthly hours to handling unseen technical issues to ensure our clients’ websites remain optimized.
The Farinella Approach
Our SEO experience dates back more than a decade, and we are experts in modern SEO activities that help drive traffic to our clients’ websites. Farinella’s digital team stays up to date with the ever-changing landscape of SEO work and educates our clients on what’s coming up.
Here’s how we approach every SEO project:
Comprehensive SEO Audit — We conduct an in-depth audit of your online presence, examining your current SEO setup to understand anything blocking your online success and identify opportunities for organic growth that align with your business goals.
Bespoke 90-day SEO Execution Plan — Based on our findings, we develop a detailed three-month strategy that clearly explains our actions, ensures alignment with your objectives, and paves the way toward significant organic growth.
Ongoing Analysis and Refinement — We analyze the results of our actions quarterly, scrutinizing what worked and what fell short. These insights enable us to construct the next 90-day sprint. This process of strategizing, executing, and refining is at the core of our commitment to persistent growth and sustained SEO success.
SEO-Driven Content Strategy — A robust content strategy is integral to a successful SEO campaign and is a cornerstone of our SEO offerings. We center our content planning efforts around the topic-cluster model, enabling us to create interconnected content that boosts your website’s authority and relevance. Each piece of content we produce is underpinned by thorough keyword research, ensuring your content resonates with search engine algorithms as much as it does with your audience.
let’s go!
How can we help?
