let's talk branding
logos and colors and messaging, oh my
Let’s get into it, bub. Branding is not just a logo with a bunch of colors and quippy taglines. Nope. Branding is a clear and cohesive framework designed to inspire trust and value from customers, employees, and the marketplace.
What did you think of when you saw that red bottle cap up there? The name, right? Taste next? Then, we’re betting, a positive memory associated with that beverage. All of that is branding.
the things we do
Branding is what we do, and what we do well. As a full-service branding agency, we take ideas from concept to creation, delivering a full suite of branding services that elevate your business from out of sight to top of mind.
BRAND STRATEGY
First things first — your brand strategy needs more than good vibes and a colorful logo. Our branding process digs deep into brand development to build a foundation that fuels consistency, sparks connection, and earns real brand loyalty.
TONE & VOICE - BRAND MESSAGING
Second things second (we lost count) — how you sound is just as important as how you look. Your tone and voice is the backbone of your brand personality, helping you create a strong emotional connection across every touchpoint. From punchy headlines to polished marketing materials, we make sure your message actually hits.
BRAND POSITIONING
The truth is, if your brand doesn’t know its identity or why it matters, neither will anyone else. We put our dedicated team of branding experts in your corner to carve out your unique space in the market. We help you own your story, speak your truth, and show up like you damn well belong there.
MESSAGING FRAMEWORK
Let’s get something straight — winging it is not a messaging strategy. We build a strategic framework that locks in your brand values, sharpens your brand voice, and aligns your entire marketing strategy so every word actually means something. No fluff, just messaging that moves people.
COMPETITIVE FRAMEWORK
If you’re one of the 0.00000000001% of businesses that don’t have competition, then skip this part. But if you’re not, let’s go. The truth is that if you don’t know what your competitors are doing, you’re playing blind. With the right competitive framework in place, you get the insights to outsmart, outshine, and out-position the pack.
MISSION, VISION, VALUES
If you don’t know what you stand for, neither will anyone else. We’ll nail down the soul of your brand identity, giving your team purpose and your audience something to believe in. It’s more than words on a wall — it’s your brand’s rallying cry.
LOGO DESIGN
Your logo is more than just a pretty picture. It captures the essence of your business, its values, mission, and story in a single, instantly recognizable mark. We craft unique logos that make damn sure your brand stands out. In a sea of sameness, you’ll be the one they remember.
BRAND GUIDELINES
When it comes to your brand, consistency is king. More than just a brand book, your brand guidelines are your brand’s bible, locking in everything from design to tone so your team and your company culture stay aligned.
VISUAL IDENTITY
In business, just as in life, first impressions count! That’s why our brand designers work with you to craft a look that’s bold, cohesive, and unmistakably you. We’re talking visual systems that build brand recognition and make your brand unique in all the right ways.
DESIGN
Bad design kills good ideas and turns potential customers away. Our designers craft bold, strategic branding solutions that supercharge your marketing efforts and bring your brand identity to life. From sharp brand design to scroll-stopping visuals, we make sure your brand doesn’t just show up — it shows off.
BRAND ELEMENTS
The world is chaotic enough without having to deal with it in your business. Our expert team brings structure to the madness, streamlining how your brand presents itself across business cards, letterhead, marketing campaigns, internal documents, and everything in between.
COLOR PALETTE
Never underestimate the power of a killer color palette. Let us build a visual foundation that fuels brand recognition and establishes a cohesive brand identity across every touchpoint. Because when your colors hit just right, your brand doesn’t just show up – it sticks.
REBRANDING
What got you here won’t get you there. Our professional rebranding services are built to transform your company’s identity from dated to damn-near iconic. Whether you’re evolving, expanding, or simply ready for a transformation, we’ll help you reveal the world who you are today and where you’re heading.
it starts with brand strategy
We are big believers in building brands that uncover the “truthiness” of a company. Our goal is to work hand in hand with owners, CEOs, CMOs, or senior management to deliver branding that stands out, connects, and drives business growth.
Branding work starts with conversations and market research. We talk to as many employees and customers as possible. We dive into a company’s closest competitors and allies. We look at industry and market trends. From there, we conduct a strategic analysis to answer branding’s most essential questions: how do we stand out, stay relevant, and maintain our edge?
define your brand
locate your strengths
understand your audience
craft your story
discover your brand voice
design your look
implement your mission
continues with experimenting
Shapes and colors. Taglines and values. Our team develops, tests, and refines numerous concepts in your brand vision to determine what aligns with the company’s promise and supports our strategic direction. Let’s call this the educated doodling phase, where ideas become designs and messages.
#teamsport
Here’s the thing — branding needs to be authentic to the company. Folks need to feel confident when standing in front of their logo and comfortable speaking in the company’s new tone. It needs to ring true.
To that end, a branding agency like ours needs to work closely with its clients. So, from here, it’s refining and talking, talking and refining. We try out logo treatments, voices, taglines, color palettes, and design concepts.
the bottom line
Our holistic approach is to deliver a harmonious brand that helps you stand out, appear relevant, and succeed. We’re pressure-testing our ideas at every step to ensure they connect and inspire.
let’s go!
Creating the brand is like building a race car. Launching it is like taking turn three at 125 m.p.h. (Note: we don’t know if that’s fast, but you get it.)
In our experience, carefully planned and integrated brand launches are the most successful. These have the most impact across the business, from brand awareness to connection to conversion.
That includes deliverables such as websites, photo and video asset libraries, business systems (including business cards, letterhead, email signatures, and the like), brand launch events and PR, social media channel set-ups, and more.
At the risk of smashing the metaphor, let’s call this the checkered flag. Okay, we’re done.
questions?
Whew. That’s already a lot of information. We’re happy to jump on a call or use the Zoom machine to talk through solutions to your challenges.
honored to have helped
these companies
We’ve launched brands at the New York Stock Exchange, in a San Francisco highrise, and on a manufacturing floor in Anaheim. It’s a privilege to help these companies succeed.
resources & checklists
step 1
the conversation starter
Successful branding efforts start with a conversation to better understand where you are, who you’re trying to reach, and how you’re going to stand out. This helps line it out.
step 2
Things to consider
Now that you have an idea of how deep we go in terms of branding, here’s a list of possibilities to consider before we dive right in.
step 3
What’s in the bag?
Every branding project has a baseline of items that we guarantee, as outlined in the downloadable PDF. We’re always happy to build more, which we’ll discuss as we move forward.
see our work
Visit our Portfolio to see our branding success stories.
the thought bucket
let’s go!
How can we help?
