Local entrepreneurs — Heather Branstetter and Chuck Schneider — are bringing CycleBar, a boutique indoor cycling studio to Berkeley.

The duo engaged the Farinella team to provide launch publicity and counsel on planning CycleGiving events. CycleGiving is a program designed to help local charities raise funds for their causes.

Jessica Presto, the leader of the agency’s Engagement/PR efforts, is running the project with the support of David Farinella. We built the strategy, created a video press release, and are delivering an active public relations campaign.

CycleBar Berkeley is due to open in December 2016 at 1929 University Avenue.