You know exactly who Microsoft is and what they do. I mean, even my Mother knows Windows. Beyond the civilian applications, Microsoft builds some amazing professional hardware and software used by companies and IT pros — known as Microsoft Certified Professionals — to power the Internet. 

the call

How do we inspire developers, IT pros, data pros, and students to become Microsoft Certified Professionals by taking certification exams?

the solve

Working with our friends at Circa Now and Microsoft’s Born to Learn marketing team, we developed an integrated marketing campaign that included a microsite, banner ads, social media posts, and blogs.

The “Make Your Future” campaign engaged the audience cohesively and entertainingly while spelling out the benefits of becoming Microsoft Certified. We launched the campaign on Microsoft’s Born to Learn website and across the department’s social media channels.

jazz hands