The Call
We’re launching a Kickstarter campaign and all of our creative needs polishing.
The Answer
We provided creative direction and content for a Kickstarter page, a launch publicity campaign, and ongoing creative for Facebook ads.
We started by taking a deep dive into the XROUND technology and promise of XPUMP, then researched the company’s ideal customer.
XPUMP’s ideal customer is Millennial music fans, film buffs, and creatives, so all Kickstarter content aimed to convince them that they had to have an XPUMP. We focused on the promise of XPUMP as well as the science behind the technology. Embrace had outsourced a strong proof of concept video as well as attractive graphics. Both were used to carry the story.
Our PR campaign targeted essential gadgets, gaming, and multimedia audio influencers. We approached each with information about XPUMP and the Kickstarter campaign. We earned coverage in a handful of publications and websites.
Embrace was not seeing a positive return on the Facebook ads its crowdfunding agency was running. We came in and refashioned the concept and copy, helping improve the performance of that ad.
The integration of efforts — and, frankly — an excellent product helped XPUMP get funded in just 8 hours. At the end of the campaign, 2, 278 backers pledged $227,673, a whopping 911 percent of funding.
The Skills
Kickstarter Content, Launch PR, Website Content
