We have a hidden gem in Sebastopol, and not enough people know about us!
We built and are executing a social media campaign to inform documentary film fans, filmmakers, and the local community about SDFF 2020. We started by spending a bunch of time with the SDFF crew to glean their expertise, studied other film festivals around the United States to understand what connects with the documentary film festival audience, and then built a calendar of posts to meet that demand.
Social Media Management & Engagement