search engine optimization (SEO)
You might not realize this, but search engine optimization (SEO) has been around longer than avocado toast. Ha.
While SEO isn’t a delicious hipster dish, it is a tried-and-true method of gaining relevant online traffic by increasing your website’s visibility across search engines and increasing meaningful engagement.
There is art and science behind SEO. It’s more than keyword research and content. SEO is a verb that brings potential customers to your website before your competitors, offering you an opportunity to convince them of your promise first.
our approach to seo
Our SEO experience dates back more than a decade, and we are experts in modern SEO activities that help drive traffic to our clients’ websites. Farinella’s digital team stays up to date with the ever-changing landscape of SEO work and educates our clients on what’s coming up.
Here’s how we do it:
comprehensive seo audit
- We conduct an in-depth audit of your online presence, examining your current SEO setup to understand anything blocking your online success and identify opportunities for organic growth that align with your business goals.
Bespoke 90-day seo execution plan
- Based on our findings and our experience as a leading SEO agency, we develop a detailed three-month strategy that clearly explains our actions, ensures alignment with your objectives, and paves the way toward significant organic growth.
Ongoing analysis and refinement
We analyze the results of our actions quarterly, scrutinizing what worked and what fell short. These insights enable us to construct the next 90-day sprint. This process of strategizing, executing, and refining is at the core of our commitment to persistent growth and sustained SEO success.
SEO-Driven content strategy
A robust content strategy is integral to a successful SEO campaign and is a cornerstone of our SEO offerings. We center our content planning efforts around the topic-cluster model, enabling us to create interconnected content that boosts your website’s authority and relevance. Each piece of content we produce is underpinned by thorough keyword research, ensuring your content resonates with search engine algorithms as much as it does with your audience.
questions?
Whew. That’s already a lot of information. We’re happy to jump on a call or use the Zoom machine to talk through solutions to your challenges.
our search engine optimization capabilities
Our team boasts decades of experience helping businesses growth their online presence with white-hat search engine optimization tactics. To help our clients grow their online presence, we leverage these three SEO capabilities:
local seo
A series of activities that optimizes your online presence to excel in local searches so the spotlight hits your business in your community. Here are a few strategies we implement for our local clients —
- Business Profile Optimization — the major search engines (Google and Bing) include Business Profile sections that offer searchers information about your company, services, and contact information, plus an area for user-generated reviews and photos.
- On-Site Optimization — updating your website’s content, meta tags, and structure to include location-specific keywords and specialized content for the locations you serve.
- NAP Citations — making sure your Name, Address, and Phone Number (NAP) are consistent across all directories and referring websites
- Schema Markup — a detailed description of your website aimed at search engines to increase visibility
national seo
Amplify your search engine visibility nationwide, making your brand appear in search results from coast to coast. Our strategies elevate positioning you as a national frontrunner in your industry. Here are some of the things we do:
- On-Site Optimization — updating your website’s content, meta tags, and structure to include keywords to attract a national audience and specialized content for the locations you serve.
- Backlinks — work to get reliable sources to link to your website, which improves your domain’s authority.
- Monitor & Adapt — keep an eye on national trends and implement content strategies and keyword optimization to capture that attention.
- Landing Pages — create unique website pages that talk directly to the audience that is searching for your solution
Technical seo
Fix any issues that prevent search engines from crawling and indexing your website effectively, including site structure, speed, and content. Search engines penalize websites that impact a user’s experience, so here are the things we do to help:
- Optimize Page Load Times — compress images and videos to speed up the load time
- Build Sitemaps — XML sitemaps help search engines crawl and index your site
- Update URLs — add descriptive, keyword-rich URLs for every page
- Inspect & Fix — look for and fix broken links and 404 errors
- Setup Redirects — as a website changes, we make sure there are proper redirects
We dedicate monthly hours to handling unseen technical issues to ensure our clients’ websites remain optimized.
SEO FAQs
How long does seo take to work?
If we were playing “Family Feud” this would be the number one question and it’s the hardest one to answer, because SEO is not an overnight solution like PPC or other inbound marketing tactics. The industry standard is that with consistent efforts a website should see an uptick in three to nine months. That said, we’ve delivered results quicker, given the time and budget.
What are the main types of seo?
There are two types of search engine optimization:
On-page SEO includes the optimization of content and images on your website, including keyword implementation, meta tags, and page speed.
Off-page SEO, which occurs off your website, includes backlinks to trusted websites, business profile optimization, and NAP citations.
Can you guarantee that I’ll be on page one?
No. We’re going to work really hard to make that happen, but any ethical digital agency cannot guarantee that you’ll be one of ten results for any search in your industry. Why? Because search engine companies constantly tweak their algorithms, which changes what websites appear in the top ten search results.
what are backlinks?
Backlinks are the links between web pages that tells search engines that your information is valuable beyond your website, signalling quality content and subject authority. The trick is that not all backlinks are created equally and it’s essential to link with high authority websites.
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let’s talk
Let us know if we can help answer any questions about positioning or other branding capabilities.
