akamai
Akamai Technologies, in plain English, is a technology company that powers much of the Internet. It’s developed an industry-leading content delivery network (how you get your Netflix shows while working), cybersecurity, DDoS mitigation, and cloud services. Hmmmm, maybe that’s not plain enough.
the call
Can you translate engineer-speak to content that will explain to our audience what we do and why we’re the best at it?
the solve
Working closely with Akamai’s Vice President, Global Media & Entertainment, Steven Chester, and Senior Industry Marketing Manager John Agger, we produced a host of communications and marketing collateral projects, including Topic Papers, content, email marketing copy, and PowerPoint presentations.
We wrote about some of Akamai’s big bets, including Content as a Service, Media Warehouse, and VOD Transcoding Solution. We also developed articles published in trade magazines, including “Promise of Video Quality.”
