super
Super offers homeowners subscription care that covers the most important house systems, appliances, and outdoor things like lighting and fire pits. Launched in 2015, Super considers itself a technology company that connects homeowners with vetted service technicians.
the call
We need help bringing a website together that explains who we are and how we help folks own their homes with less stress.
the solve
We worked with our friends at Circa Now as the agency developed a brand awareness campaign that included a new website, advertising campaigns, and videos featuring customer stories.
Our efforts focused on the UX/UI, creative direction, and copy for Super’s new website. We leveraged audience and industry research along with client supplied data to develop the content that explained Super’s offerings, how the subscription helped homeowners, renters, and real estate agents.
The spirit of Super is the helpful apartment superintendent who was available to fix things or offer valuable advice. We leveraged that tone and voice for website copy, writing with a casually helpful style.
