Project Description

Akamai Technologies, the global leader in Content Delivery Network services, has turned to Farinella for a host of communications, marketing collateral projects, including Topic Papers, content, email marketing copy, and PowerPoint presentations.

Farinella worked closely with Akamai’s Vice President, Global Media & Entertainment Steven Chester, and Senior Industry Marketing Manager John Agger on each project.

During a relationship that lasted a number of years, Farinella produced a variety of pieces highlighting some of Akamai’s big bets, including Content as a Service, Media Warehouse, VOD Transcoding Solution, as well as spelling out the company’s position in an article titled “Promise of Video Quality.”

Each engagement started with hours of research, interviewing subject-matter experts, understanding the needs of the marketing department, writing, and editing for clarity and design.

To read the Media Warehouse White Paper, click here.