The Call
We’re opening a CycleBar in Berkeley. Can you do a launch PR campaign?
The Answer
Of course!
The CycleBar concept is unlike many other spin studios, so we didn’t want to treat this like any other exercise space opening. We scripted and produced a video press release to get the news out and serviced that to local media.
The corporate office has a list of things that every local PR agency must do: make a list of 25 media/influencers, coordinate attendance at a VIP event, and write a press release.
We approached 85 media/influencers and sent out press releases covering the studio’s Thanksgiving Day opening, a CycleGiving event, and its VIP event, in addition to the Video Release. We tailored pitches to every outlet and influencer, provided an hour of media training, and monitored all coverage.
We earned CycleBar Berkeley coverage in the East Bay Times, Diablo Magazine, 7X7, Berkleyside, The Daily Californian, and Berkley Patch. In all, approximately 6 million eyeballs read about the studio’s grand opening.
The Answer
Strategy, Public Relations
