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FarinellaFarinella
  • About
  • Capabilities
    • Branding
    • Social Media
  • Portfolio
  • News & Views
  • Contact Us

CycleBar

The Call

We’re opening a CycleBar in Berkeley. Can you do a launch PR campaign?

The Answer

Of course!

The CycleBar concept is unlike many other spin studios, so we didn’t want to treat this like any other exercise space opening. We scripted and produced a video press release to get the news out and serviced that to local media.

The corporate office has a list of things that every local PR agency must do: make a list of 25 media/influencers, coordinate attendance at a VIP event, and write a press release.

We approached 85 media/influencers and sent out press releases covering the studio’s Thanksgiving Day opening, a CycleGiving event, and its VIP event, in addition to the Video Release. We tailored pitches to every outlet and influencer, provided an hour of media training, and monitored all coverage.

We earned CycleBar Berkeley coverage in the East Bay Times, Diablo Magazine, 7X7, Berkleyside, The Daily Californian, and Berkley Patch. In all, approximately 6 million eyeballs read about the studio’s grand opening.

The Answer

Strategy, Public Relations

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About Us

Farinella LLC is a creative communications agency based in the San Francisco Bay Area. We launch brands. We clarify messaging. We build relationships. We work with companies of all sizes in a wide variety of industries. We have expertise in branding, advertising, communications, websites, and social media.

We love this job and have a passion for delivering work that is creative as well as strategic.

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Emeryville, CA 94608

Phone: [510] 339 • 9922
Email: info@farinella.com

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