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FarinellaFarinella
  • About
  • Capabilities
    • Branding
    • Social Media
  • Portfolio
  • News & Views
  • Contact Us

Lucasfilm

The Call

Red Tails is going to be our big release this year. Can you produce the Production Notes, ghostwrite an article with Lynn Swann, and deliver press kits and website content?

The Answer

Create a list of deliverables, build a plan, and then get to work.

Step one: interview Tuskegee Airman Dr. Roscoe Brown, director Anthony Hemmingway,  producers Chas. Floyd Johnson and Rick McCallum, writer Aaron McGruder, cast members Nate Parker, David Oyelowo, Tristan Wilds, Michael B. Jordan, and Andre Royo, composer Terence Blanchard and post-production crewmembers such as Ben Burtt and Matthew Wood.

Step two: ghostwrite an article for Lynn Swann that will be published in Boulé Journal, the publication of record for the legendary Sigma Pi Phi fraternity. Click here to read the story.

Step three: Bring all of that information together for the Production Notes, a 25-page document that tells the story of the film’s origins and production.

Step four: Break all of that content down for the Lucasfilm marketing department to use in Media, Ambassador, and Corporate Pitch kits.

Step five: see the movie.

The Skills

Production Notes, Media Kits, Website Content

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About Us

Farinella LLC is a creative communications agency based in the San Francisco Bay Area. We launch brands. We clarify messaging. We build relationships. We work with companies of all sizes in a wide variety of industries. We have expertise in branding, advertising, communications, websites, and social media.

We love this job and have a passion for delivering work that is creative as well as strategic.

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