Here’s an idea — let’s take a deep breath before steamrolling into the new year, rushing to accomplish goals that might not even push your business forward or boost your bottom line. What if we opened up the calendar and carefully planned campaigns, content, and events?
Yeah. Let’s do that.
Step One: Analyze
Gather all of the analytics you can — website traffic, lead scores, social media engagement, etc.
Hopefully, by now, you’ve had a look at last year’s KPIs and results. You know what campaigns worked and which ones didn’t. That information should be part of your
Analyze 2024 KPIs & Results
Dust off your 2024 plan, gather all your analytics, add up your marketing expenses for the year, and connect the dots to uncover success, failures, and ultimate ROI.
Set Goals for 2025
Trillion dollars of growth is a great goal, but perhaps not realistic. Get as granular as possible to understand what success looks like in Q4 2025. How will you know what you’re working towards if you don’t know where you’re aiming?
Plan 2025 Budget
Put together your numbers, whether you invest in marketing on a percentage of your gross profit, set aside funds for projects, or budget for monthly spending.
Competitive Review
Check in on your main competitors to understand what’s changed in their business and look for opportunities to unseat them with your expertise.
Customer Surveys
Schedule time with your Top 20 customers and ask what you did right, where you need to improve, and how to win more of their trust in 2025.
Clarify Positioning & Messaging
Weigh the feedback you get from customers and the perspective you get from your competition, and ensure that you continue to stand out in all of your marketing, advertising, and communications efforts.
Review Visual Assets
Make sure your product, plant, and people photography and videography reflect your current state so that you won’t be caught flat-footed in Q1 2025.
Clean Up Your Tech Stack
Ask your team what tech tools they are using and not using to make sure you’re spending money on the things that are helping the most.
Build the Calendar
From seasonal pushes to trade shows to planned openings, get those dates on a calendar and work backward to launch efficient and cost-effective campaigns.
GO
Set up your team for success with transparency in goals, budgets, and plans for 2025, and get moving!
