If you read our last blog about why social matters more than ever in 2022, you would have seen some BIG numbers:
According to Sprout Social
of consumers learn about new brands on social media
(especially Gen Z and Millenials)
There are approximately
on social media, according to Single Grain
(that’s HALF THE WORLD!)
The average person has
social media accounts
(often more if you’re under 24)
So, yeah, you need to be there. But where exactly? Let’s get into it.
Facebook, Instagram, Twitter, TikTok, and LinkedIn are the basics. Most of those 3.5 billion people live on these channels.
Then there are others like YouTube, Reddit, Pinterest, Houzz, Yelp, qrstuvwxyz (that last one isn’t an actual network, but by the time you read this, it might just be the most popular platform in the world).
Where to Focus
Unless you’ve got a money tree in your office and you can afford to jump into all of them with organic and paid media, be smart about where you focus your time, energy, and budget.
Pick two or three channels where you can post similar content to get maximum bang for your buck. Combining FB (that’s Facebook for you newbie’s) and IG (Instagram, duh), for instance, is a good play. Use quality photos, video content, and well-written content. Utilize basic posts and reels. Keep things fresh and consistent.
Get fun with TikTok and YouTube.
TikTok is much shorter content and is used often for entertainment purposes. According to Backlinko, the global reach of TikTok is over 1 billion. It is big on trends pre-recorded (and new audio) content. While many of their videos can be as short as 10 seconds, it can take time to get the timing right.
YouTube has over two billion active users. While the network does have entertainment value, YouTube’s big promise is educating its millions of daily users. There’s a huge audience there with a wide range of demographics, but it takes more time and planning to do it correctly (and well).
LinkedIn is for business. The pros over at Omnicore say over 800 million users and 57 million companies on LinkedIn. We have some opinions on what to do on LinkedIn. It boils down to writing articles to show off your expertise, network, share videos, list employment opportunities, and, most importantly, join in on conversations other professionals are having. LinkedIn is the channel where your knowledge overpowers how pretty your pictures and videos are (even though those are a plus).
Remember these Basics
- Pick two channels in year one and master them
- Create GOOD, NEW content REGULARLY
- Watch what’s working and kill what’s not
- Research what’s happening in your industry and join the conversation
- Keep learning
Need help? We’re here every step of the way.