We are big believers in building brands that uncover the “truthiness” of a company. Our goal is to work hand in hand with owners, CEOs, CMOs, or senior management to deliver branding that stands out, connects, and drives business.
We start with conversations and research, talking to as many employees and customers as possible and looking into a company’s closest competitors and allies. These steps lead us through strategic analysis and an answer to branding’s most essential questions: how do we stand out, how do we stay relevant, how do we maintain our edge.
Then we start experimenting, developing, and testing voices and looks to see what fits the company’s promise and answers those vital questions. We look at brand strategy and brand positioning. Every so often, we recommend a new name because a company’s focus has changed.
These efforts are always hand-in-hand with our clients, ensuring that we deliver what is authentic to the company.
From there, we begin refining and talking, talking and refining. We try out logo treatments, voices, taglines, color palettes, design concepts. Taking a holistic approach contributes to a harmonious brand that helps you stand out, appear relevant, and succeed. Every step of the way, we’re pressure testing our ideas to ensure they connect and inspire.