big thinking by

The Marketing Research Process: Step-by-Step Framework

February 5, 2025

Learn how to conduct marketing research step by step. Discover proven strategies, tools, and insights to find your audience and drive business growth.

The Marketing Research Process: Step-by-Step Framework

Learn how to conduct marketing research step by step. Discover proven strategies, tools, and insights to find your audience and drive business growth.

Search vs. Social: Organic vs. Paid – Where Should You Invest?

Ready, Set, Go!

How to Set a Realistic Marketing Budget: Actionable Steps, Benchmarks, and Expert Insights

Mapping Out Your ABM Journey: A Comprehensive Guide to Getting Started

How Brand Positioning Helps Everything

Meet Brennan Rooks

Avoid Data Loss: Backup Google Analytics Data Before July 2024

L&T Precision Taps Farinella

Meet Dillon Jones

The Power of Authenticity in Building a Trustworthy Brand

Think First, Win Later: How an Integrated Marketing Strategy Wins Every Time

Putting it all Together: How to write an actionable Mission, Vision, and Values Statement [Free Template]

WordPress vs. Webflow: The Ultimate Showdown

Farinella Wins Fotofab Digital Marketing Program

Farinella Earns Elcon Precision Nod

Beyond the Hype: Your Guide to Measuring the Success of Your ABM Initiatives

Bigham Taylor Roofing Engages Farinella for Marketing Help

Differentiate or Die: How to Stand Out from the Competition with a Unique Brand Identity

The Power of Brand Storytelling: Connecting with Customers on an Emotional Level

Adapting Your Branding Strategy to Drive Growth: Lessons from Successful Brands

Pinnacle Brings Farinella Onboard

Rebrand ROI: How Rebranding can Boost Your Bottom Line

Farinella Tapped for TPC Marketing & Digital Work

E-Fab Engages Farinella for Brand, Marketing, & Communications Work

It’s Time for Newsletters

The Art of Communication in a Social Media-Dominated World

All Good Ideas Win

Meet Maggie Kruger

Meet Julia Kelly

What Types of Videos Work?

Not Your Average Virtual Meeting

Video Content is Gold

Let’s Put That New Brand to Work

Farinella Named Top Branding Agency

Emergence Healthcare Group Engages Farinella

Fly Your Brand Flag

A Brand is More Than a Logo

Farinella Named 2020 B2B Leader by Clutch

Five Ways Audiences are Changing Now

Forbes Agency Council & Farinella

MESA Taps Farinella for Strategy, Marketing, and Communications Support

The Actions We Can Take

Introducing Our New Look

Why Does a Company Need a Brand?

Let’s Avoid Duct Tape Marketing

Moto Amore Hires Farinella for Marketing Expertise

Libratone Taps Farinella for Facebook Advertising Strategy, Creative, and Execution

CycleBar Campaign Wraps

The Search for Clarity

CycleBar Berkeley Engages Farinella for Launch PR

XPUMP’s Kickstarter Campaign Wraps

The Peak, The North Face Newsletter Launches

Farinella Added to Oakland International Airport Marketing Team

Everi Debuts at the New York Stock Exchange

32TEN Entertainment Launches

Farinella Lends a Hand to Microsoft Learning Project

32TEN Engages Farinella for Brand, Digital, and Marketing Support

Farinella Supports Ben Harper & Innocent Criminals

Akamai Taps Farinella for Communications Support

Farinella Wraps Red Tails Project for Lucasfilm

Lucasfilm Taps Farinella for Red Tails Marketing Support

Avid Technology in the Fold

The Art of Consistency

In Defense of Content

The Year of Being Proactive

Looking in the Mirror — Introducing Farinella

Why You Should Hire a Pro

Lessons from Williams-Sonoma: More than what pan to use for fricassee

Adios 2010s. What’s Up, 2020s?

10 Years On with Williams-Sonoma

The Big 2-0

L&T Precision Taps Farinella

Farinella Wins Fotofab Digital Marketing Program

Farinella Earns Elcon Precision Nod

Bigham Taylor Roofing Engages Farinella for Marketing Help

Pinnacle Brings Farinella Onboard

Farinella Tapped for TPC Marketing & Digital Work

E-Fab Engages Farinella for Brand, Marketing, & Communications Work

Farinella Named Top Branding Agency

Emergence Healthcare Group Engages Farinella

Farinella Named 2020 B2B Leader by Clutch

How Brand Positioning Helps Everything

The Power of Authenticity in Building a Trustworthy Brand

Putting it all Together: How to write an actionable Mission, Vision, and Values Statement [Free Template]

Differentiate or Die: How to Stand Out from the Competition with a Unique Brand Identity

The Power of Brand Storytelling: Connecting with Customers on an Emotional Level

Adapting Your Branding Strategy to Drive Growth: Lessons from Successful Brands

Rebrand ROI: How Rebranding can Boost Your Bottom Line

Let’s Put That New Brand to Work

Fly Your Brand Flag

A Brand is More Than a Logo

It’s Time for Newsletters

The Art of Communication in a Social Media-Dominated World

What Types of Videos Work?

Not Your Average Virtual Meeting

Video Content is Gold

In Defense of Content

Search vs. Social: Organic vs. Paid – Where Should You Invest?

Avoid Data Loss: Backup Google Analytics Data Before July 2024

WordPress vs. Webflow: The Ultimate Showdown

All Good Ideas Win

Five Ways Audiences are Changing Now

The Actions We Can Take

The Search for Clarity

The Year of Being Proactive

Why You Should Hire a Pro

Lessons from Williams-Sonoma: More than what pan to use for fricassee

Adios 2010s. What’s Up, 2020s?

Search vs. Social: Organic vs. Paid – Where Should You Invest?

Ready, Set, Go!

How to Set a Realistic Marketing Budget: Actionable Steps, Benchmarks, and Expert Insights

Mapping Out Your ABM Journey: A Comprehensive Guide to Getting Started

How Brand Positioning Helps Everything

Think First, Win Later: How an Integrated Marketing Strategy Wins Every Time

Beyond the Hype: Your Guide to Measuring the Success of Your ABM Initiatives

Five Ways Audiences are Changing Now

Let’s Avoid Duct Tape Marketing

Search vs. Social: Organic vs. Paid – Where Should You Invest?

1195 Park Avenue. Suite 202
Emeryville, CA 94608

510.339.9922
info@farinella.com

© Farinella 2025 Legal Stuff