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Expertise
  • Branding
    Strategy & Optimization
    Uncover what makes you stand out with clarity and positioning
    Identity & Architecture
    Visual identity and brand voice to make you noteworthy
    Structures & Systems
    The tools that keep your brand clean and consistent
    Governance & Guidance
    Maintain brand integrity in every application
    • Strategy
    • Rebranding
    • Positioning
    • Logos
    • Messaging
    • Mission, Vision, Values
    • Brand Atlas
    • Visual Identity
    • Business Systems
    read on
  • Marketing
    Strategy
    Find effective ways to stand out and get results
    Account-Based Marketing
    Reach the right buyers with consistent, comprehensive campaigns
    Digital Marketing
    Bring your audience to you with attention-grabbing pushes
    Analyze & Optimize
    Study what’s working and maximize opportunities
    • Advertising
    • Account-Based Marketing
    • Digital Marketing
    • Go-to-Market
    • Loyalty
    • Email
    • Performance
    • Content
    • Inbound
    read on
  • Communications
    Strategy
    Define the audience and uncover the messages that resonate
    Content
    Rich content to engage and inform ideal customers
    Newsletters
    Drive your message directly to the audience in print or digitally
    Video
    Turn the curious into a buyer with professional videos
    • Content
    • Newsletters
    • Thought Leadership
    • Collateral Materials
    • Trade Show Materials
    • Internal Communications
    • Video
    • Public Relations
    • Owned Media
    read on
  • Creative
    Strategy
    Turn pretty pictures into buying action
    Customer Experience
    Ensure every brand touchpoint is engaging and consistent
    Photography & Videography
    Capture attention and pique interest with alluring visual assets
    Trade Show Assets
    Be seen at the busiest shows with clear and informative design
    • Customer Experience
    • Design
    • Photos & Videos
    • Corporate Identity
    • Packaging
    • Collateral Materials
    • Sales Materials
    • Brochures
    • Corporate Identity
    read on
  • Digital
    Strategy
    Define the audience, effective messages, and the tools to use
    Websites
    Clean design and clear messages equal effective websites
    CRM
    Track customers and analyze marketing effectiveness
    SEO
    Rich content that attracts LLMs and search engines
    • Websites
    • UI/UX
    • Design
    • Content
    • Programming
    • SEO
    • CRO
    • CRM
    • Tech Stack
    read on
  • Social
    Strategy
    Define the audience and the messages that will make them act
    Organic Social
    Campaigns and content to raise awareness and drive interest
    B2B Social
    Technical and engaging posts to attract professional buyers
    Paid Social
    Creative posts to grab attention and influence buying
    • Platform Strategy
    • Meta Campaigns
    • LinkedIn Campaigns
    • YouTube Campaigns
    • Community Management
    • Influencer Campaigns
    • Design
    • Content
    • Follower Campaigns
    read on
  • Branding
    Strategy & Optimization
    Uncover what makes you stand out with clarity and positioning
    Identity & Architecture
    Visual identity and brand voice to make you noteworthy
    Structures & Systems
    The tools that keep your brand clean and consistent
    Governance & Guidance
    Maintain brand integrity in every application
    • Strategy
    • Rebranding
    • Positioning
    • Logos
    • Messaging
    • Mission, Vision, Values
    • Brand Atlas
    • Visual Identity
    • Business Systems
    read on
  • Marketing
    Strategy
    Find effective ways to stand out and get results
    Account-Based Marketing
    Reach the right buyers with consistent, comprehensive campaigns
    Digital Marketing
    Bring your audience to you with attention-grabbing pushes
    Analyze & Optimize
    Study what’s working and maximize opportunities
    • Advertising
    • Account-Based Marketing
    • Digital Marketing
    • Go-to-Market
    • Loyalty
    • Email
    • Performance
    • Content
    • Inbound
    read on
  • Communications
    Strategy
    Define the audience and uncover the messages that resonate
    Content
    Rich content to engage and inform ideal customers
    Newsletters
    Drive your message directly to the audience in print or digitally
    Video
    Turn the curious into a buyer with professional videos
    • Content
    • Newsletters
    • Thought Leadership
    • Collateral Materials
    • Trade Show Materials
    • Internal Communications
    • Video
    • Public Relations
    • Owned Media
    read on
  • Creative
    Strategy
    Turn pretty pictures into buying action
    Customer Experience
    Ensure every brand touchpoint is engaging and consistent
    Photography & Videography
    Capture attention and pique interest with alluring visual assets
    Trade Show Assets
    Be seen at the busiest shows with clear and informative design
    • Customer Experience
    • Design
    • Photos & Videos
    • Corporate Identity
    • Packaging
    • Collateral Materials
    • Sales Materials
    • Brochures
    • Corporate Identity
    read on
  • Digital
    Strategy
    Define the audience, effective messages, and the tools to use
    Websites
    Clean design and clear messages equal effective websites
    CRM
    Track customers and analyze marketing effectiveness
    SEO
    Rich content that attracts LLMs and search engines
    • Websites
    • UI/UX
    • Design
    • Content
    • Programming
    • SEO
    • CRO
    • CRM
    • Tech Stack
    read on
  • Social
    Strategy
    Define the audience and the messages that will make them act
    Organic Social
    Campaigns and content to raise awareness and drive interest
    B2B Social
    Technical and engaging posts to attract professional buyers
    Paid Social
    Creative posts to grab attention and influence buying
    • Platform Strategy
    • Meta Campaigns
    • LinkedIn Campaigns
    • YouTube Campaigns
    • Community Management
    • Influencer Campaigns
    • Design
    • Content
    • Follower Campaigns
    read on
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How Brand Clarity Saves Your Bottom Line

It’s Still SEO: Why Our Agency Shifted to Search Everywhere Optimization

138 Marketing Leaders Graded Their Agencies – The Results are in…

Think First, Win Later: How an Integrated Marketing Strategy Wins Every Time

The Marketing Research Process: Step-by-Step Framework

How Brand Positioning Helps Everything

Search vs. Social: Organic vs. Paid – Where Should You Invest?

Mapping Out A Buyer’s Journey: Your Brand’s GPS to Success

Mapping Out Your ABM Journey: A Comprehensive Guide to Getting Started

Own the Map: Optimize Your Google Business Profile for Local Success

Why Marketing Analytics Matter (And Which Metrics to Track for Each Campaign)

How to Set a Realistic Marketing Budget: Actionable Steps, Benchmarks, and Expert Insights

Meet Brennan Rooks

How to Pick a Marketing Partner

Ready, Set, Go!

The Art of Nostalgia Marketing

Avoid Data Loss: Backup Google Analytics Data Before July 2024
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L&T Precision Taps Farinella

Meet Dillon Jones

The Power of Authenticity in Building a Trustworthy Brand

Putting it all Together: How to write an actionable Mission, Vision, and Values Statement [Free Template]

WordPress vs. Webflow: The Ultimate Showdown

Farinella Wins Fotofab Digital Marketing Program

Farinella Earns Elcon Precision Nod

Beyond the Hype: Your Guide to Measuring the Success of Your ABM Initiatives

Bigham Taylor Roofing Engages Farinella for Marketing Help

Differentiate or Die: How to Stand Out from the Competition with a Unique Brand Identity

The Power of Brand Storytelling: Connecting with Customers on an Emotional Level

Adapting Your Branding Strategy to Drive Growth: Lessons from Successful Brands
A woman working a forming machine at Pinnacle Precision

Pinnacle Brings Farinella Onboard
group of people on their phones

8 Reasons to Invest in Social Media

Rebrand ROI: How Rebranding can Boost Your Bottom Line

How to Know if Your Social Media Campaign is Working

Farinella Tapped for TPC Marketing & Digital Work
The front door of E-Fab, a precision manufacturer in Santa Clara, CA.

E-Fab Engages Farinella for Brand, Marketing, & Communications Work

It’s Time for Newsletters

The Art of Communication in a Social Media-Dominated World

It’s Been a Wild Ride: SDFF & Farinella

All Good Ideas Win

It’s LinkedIn, Not LikedIn

Meet Maggie Kruger

Social Media Matters Now More Than Ever

Meet Julia Kelly

What Types of Videos Work?

Not Your Average Virtual Meeting

Video Content is Gold

Let’s Put That New Brand to Work

Farinella Named Top Branding Agency

Emergence Healthcare Group Engages Farinella

Fly Your Brand Flag

A Brand is More Than a Logo

Four Ways to Make Your Social Media Strategy Adaptable

Farinella Named 2020 B2B Leader by Clutch

Five Ways Audiences are Changing Now

Forbes Agency Council & Farinella

MESA Taps Farinella for Strategy, Marketing, and Communications Support

The Actions We Can Take

Introducing Our New Look

Why Does a Company Need a Brand?

What Community Organizing Can Teach Us about Social Media Marketing

The Most Powerful Influencers

Improve Your # Game

Let’s Avoid Duct Tape Marketing
Motocross rider performing a high-speed jump on a dirt track, highlighting power, performance, and action.

Moto Amore Hires Farinella for Marketing Expertise

Libratone Taps Farinella for Facebook Advertising Strategy, Creative, and Execution

CycleBar Campaign Wraps

The Search for Clarity

CycleBar Berkeley Engages Farinella for Launch PR

XPUMP’s Kickstarter Campaign Wraps

The Peak, The North Face Newsletter Launches

Farinella Added to Oakland International Airport Marketing Team

Everi Debuts at the New York Stock Exchange

32TEN Entertainment Launches

Farinella Lends a Hand to Microsoft Learning Project

32TEN Engages Farinella for Brand, Digital, and Marketing Support

Farinella Supports Ben Harper & Innocent Criminals

Akamai Taps Farinella for Communications Support

Farinella Wraps Red Tails Project for Lucasfilm

Lucasfilm Taps Farinella for Red Tails Marketing Support

Avid Technology in the Fold

The Art of Consistency

In Defense of Content

The Year of Being Proactive

Looking in the Mirror — Introducing Farinella

Why You Should Hire a Pro

Lessons from Williams-Sonoma: More than what pan to use for fricassee

Adios 2010s. What’s Up, 2020s?

10 Years On with Williams-Sonoma

The Big 2-0
A man bending sheet metal.

L&T Precision Taps Farinella

Farinella Wins Fotofab Digital Marketing Program

Farinella Earns Elcon Precision Nod

Bigham Taylor Roofing Engages Farinella for Marketing Help
A woman working a forming machine at Pinnacle Precision

Pinnacle Brings Farinella Onboard

Farinella Tapped for TPC Marketing & Digital Work
The front door of E-Fab, a precision manufacturer in Santa Clara, CA.

E-Fab Engages Farinella for Brand, Marketing, & Communications Work

Farinella Named Top Branding Agency

Emergence Healthcare Group Engages Farinella

Farinella Named 2020 B2B Leader by Clutch

How Brand Clarity Saves Your Bottom Line

How Brand Positioning Helps Everything

The Power of Authenticity in Building a Trustworthy Brand

Putting it all Together: How to write an actionable Mission, Vision, and Values Statement [Free Template]

Differentiate or Die: How to Stand Out from the Competition with a Unique Brand Identity

The Power of Brand Storytelling: Connecting with Customers on an Emotional Level

Adapting Your Branding Strategy to Drive Growth: Lessons from Successful Brands

Rebrand ROI: How Rebranding can Boost Your Bottom Line

Let’s Put That New Brand to Work

Fly Your Brand Flag

It’s Time for Newsletters

The Art of Communication in a Social Media-Dominated World

What Types of Videos Work?

Not Your Average Virtual Meeting

Video Content is Gold

In Defense of Content

It’s Still SEO: Why Our Agency Shifted to Search Everywhere Optimization

Search vs. Social: Organic vs. Paid – Where Should You Invest?

Avoid Data Loss: Backup Google Analytics Data Before July 2024

WordPress vs. Webflow: The Ultimate Showdown

It’s Been a Wild Ride: SDFF & Farinella

All Good Ideas Win

Five Ways Audiences are Changing Now

The Actions We Can Take

The Search for Clarity

The Year of Being Proactive

Why You Should Hire a Pro

Lessons from Williams-Sonoma: More than what pan to use for fricassee

Adios 2010s. What’s Up, 2020s?

How Brand Clarity Saves Your Bottom Line

It’s Still SEO: Why Our Agency Shifted to Search Everywhere Optimization

138 Marketing Leaders Graded Their Agencies – The Results are in…

Think First, Win Later: How an Integrated Marketing Strategy Wins Every Time

The Marketing Research Process: Step-by-Step Framework

Search vs. Social: Organic vs. Paid – Where Should You Invest?

Mapping Out A Buyer’s Journey: Your Brand’s GPS to Success

Mapping Out Your ABM Journey: A Comprehensive Guide to Getting Started

Own the Map: Optimize Your Google Business Profile for Local Success

Why Marketing Analytics Matter (And Which Metrics to Track for Each Campaign)

Search vs. Social: Organic vs. Paid – Where Should You Invest?
group of people on their phones

8 Reasons to Invest in Social Media

How to Know if Your Social Media Campaign is Working

It’s Been a Wild Ride: SDFF & Farinella

It’s LinkedIn, Not LikedIn

Social Media Matters Now More Than Ever

Four Ways to Make Your Social Media Strategy Adaptable

What Community Organizing Can Teach Us about Social Media Marketing

The Most Powerful Influencers

Improve Your # Game